The Return of Cleavage - 1990s

Madonna sported ice cream coned circular stitched cups on her Gaultier corset on stage in her 'Blonde Ambition' tour.  Nothing shocked anymore.  Gaultier first did designs based on the conical breast in the 1980s, but it took Madonna to approve the style in the 1990s.  Sexy lace bras came back into the shops.  La Senza, La Perla, Rigby and Peller, Triumph, Lejaby, Victoria's Secret and even Marks & Spencer sold delectable lace bra confections and exquisite matching briefs or thongs. Now of course the Madonna images of her in her coned bra look horribly dated.

Very plain Tactel underwear slips introduced in the 90s gave such a good line beneath dresses making it at last possible to wear unlined dresses successfully without static build up.

By the mid 90s there were usually only 2 styles of full length all in one corselette girdles at Marks & Spencer. This is an important fact in the UK as Marks & Spencer is a major retailer of undergarments of all types.  The women who shed their bras in the sixties were occasionally seeking a bit more figure control for the straighter sheath dresses back in fashion.  The other option many opted for were Lycra support panties that lifted the bottom or tights with control panels.