The Ultimo Bra - May 2000

By the time of the second millennium women were adding inserts to their bras called affectionately chicken fillets.

But help was soon at hand with the development of the Ultimo bra, a silicone gel filled bra that creates cleavage whilst giving comfort.  It was launched in May 2000 and became a must have accessory for those in need of a boost.  It has enhanced some of the most famous breasts in the world today including those of Julia Roberts and Kylie Minogue.

The Ultimo was invented by a British woman from Glasgow called Michelle Mone.  It took three and a half years to develop the Ultimo and a great deal of hard work and tenacity on Michelle's part. Unlike normal padded bras the silicone makes the bra feel real so the inserts move and feel like real breasts in wear without the bra squelching the breasts into unnatural positions.

Ultimo select fabrics and components of the highest quality such as Microfibre polyamide yarns which are finer than silk and so soft to the touch. They also use a patented liquid silicone gel which has the ability to mimic breast tissue, resulting in a comfortable mould to create a super cleavage.

So effective is the bra that people often believe wearers have had breast implants. To learn more about the Ultimo visit the ultimo website.

During a recent brows around Marks and Spencer I noticed that some of their bras appeared to have similar chicken fillet silicone inserts.