If you haven’t come across Prima Donna lingerie yet, you’re in for a treat. This European label is all about high-fashion luxury undergarments, and thanks to a unique retail distribution model you can find PD bras in most North American lingerie shops too.

Prima Donna’s satin bras are the last word in comfort and fit. The Satin Deluxe style comes with either a pre-shaped cup for sizes C-E only, or in molded cups from size B to G. You can accessorize by adding a removable halter strap for those fashions with a high back or a halter-style neck.

Prima Donna’s roots trace back 1865, when it was founded in Germany by Salomon Lindauer. Lindaur’s primary focus for Prima Donna was to provide a perfect fit for large and naturally shaped women. The company evolved from providing primarily corsets to manufacturing bras for large-breasted women. Prima Donna changed hands from S. Lindauer & Co, (Wilhelm Meyer-Ilschen in 1938) to the current company in 1990, Van de Velde of Belgium. Van de Velde revitalized the line and made priorities of comfort, fashion, and fit. Prima Donna has been renowned for over 140 years for their perfectly-fitting luxury lingerie. Their longevity and success proves that fit and fashion hold a timeless appeal. Read More…

Prima Donna Bra History