If you haven’t come across Prima Donna lingerie yet, you’re in for a treat. This European label is all about high-fashion luxury undergarments, and thanks to a unique retail distribution model you can find PD bras in most North American lingerie shops too.

Prima Donna’s satin bras are the last word in comfort and fit. The Satin Deluxe style comes with either a pre-shaped cup for sizes C-E only, or in molded cups from size B to G. You can accessorize by adding a removable halter strap for those fashions with a high back or a halter-style neck.

Prima Donna’s roots trace back 1865, when it was founded in Germany by Salomon Lindauer. Lindaur’s primary focus for Prima Donna was to provide a perfect fit for large and naturally shaped women. The company evolved from providing primarily corsets to manufacturing bras for large-breasted women. Prima Donna changed hands from S. Lindauer & Co, (Wilhelm Meyer-Ilschen in 1938) to the current company in 1990, Van de Velde of Belgium. Van de Velde revitalized the line and made priorities of comfort, fashion, and fit. Prima Donna has been renowned for over 140 years for their perfectly-fitting luxury lingerie. Their longevity and success proves that fit and fashion hold a timeless appeal. Read More…

Prima Donna Bra History

From the article in the Associated Press: The Battle of the Bust is over, and consumers have triumphed.

Britain’s largest clothing retailer, Marks & Spencer, has backed down on its incendiary policy of charging a 2 pound ($3) surcharge for bras that are DD or larger in the face of a spreading consumer revolt.

Think women don’t care about this issue? Then think again — that’s what M&S executives had to do after some 14,000 women gave their name to a Facebook campaign aimed at eliminating the big boob penalty.

“We always try to do the right thing by our customers and we thought we had, but it’s clear we’ve got it wrong this time,” said M&S chairman Stuart Rose. “From Saturday, no matter whether it’s large or small bras you need, the price will be the same.”